I like this cover because it has definition. The lighting adds mystery and the cover lines are interesting. A $10,000 smart phone sounds outrageous yet I still want to read about it. The picture is nice and casual. It's not a cover of Zuckerberg in some fancy and expensive suit. He's wearing a t-shirt and a hoodie which takes intimidation out of mind. Again, the cover lines are the most intriguing to me because I would like to read about that quote to the left of his head.
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